Advertising Types and Styles

Advertising is a form of marketing for a certain product or service. The aim of marketing is to make the world aware of a product/service that a company or person is offering.The products or services could be one of two types, they can either be paid or free, meaning that the target market for these services/products either have to pay for the use of said product or services. The other side been that the product/service would be free to the user.While in development the product/services that are been advertised are designed to meet the requirements of a target market. Target market is a term used by companies/persons to identify the type, gender, age or any category of user they wish for the product/service to be used by.Advertising plays a large part in the creation of the product/service, because without marketing the consumers would not be aware of the product/service which is been offered, meaning that without knowledge of the product/service consumers would not use or buy into the offerings from the creators.There are 3 main types of marketing :Online Marketing
Offline Marketing
Word of Mouth MarketingOnline MarketingOnline Marketing has opened up incredible avenues for advertisers. Because of large companies like Google, it means that companies/persons can advertise their product/service alongside long standing companies/persons who are already known within their target area of creation.Online Marketing has been made a prime choice because of low productions costs and reasonable costs compared to other forms of marketing. An example of this is you could run an online video marketing campaign for a fraction of the cost of running an advert on the television.Online advertising has been used in many ways, by almost all companies. Evidence of this is easy to find. Big companies are using a type of advertising called ‘In game Advertising’.Examples of the companies that have used this can be found in many games. One of the first companies to realise there was a market in this type was Chupa Chups in 1992. They established that there was a market and approached the creators of a computer game called ‘Zool’. In contacting the creators of the game they managed to agree a deal enabling them to have the background of the computer game to feature the logo of their company and to be designed around they type of product.To this day, large companies use in game advertising to promote there products within computer games. An up to date example of this been Adidas teaming up with Pro Evolution Soccer computer game creators and having their logo placed on to in game advertising boards around the pitches that hosted the games that the user played their games on.Because of this, Online Marketing is playing a large part in adverting to this day, with smaller companies/persons getting into the same type, using cheaper alternatives.An excellent example of this would be the online game market. They have the ability to advertise their site all over the internet via sites that offer banner advertisements in a Pay Per Click (PPC) scheme.This scheme requires both advertisers and publishers from websites and acts as an agent between the two parties. Advertisers upload banner advertisements that they would like to have exposed to consumers and load funds into accounts held online to which the money that is offered to publishers is taken.Publishers are sites that are willing to host the banner advertisements that have been uploaded by the advertiser, so that the traffic that reaches their website are made aware about the advertisers site. In return for this service, they are paid by the advertiser per click that is taken on their banner advertisement, leading the consumer to their website.Offline MarketingOffline Marketing is a form of marketing that has been used by many creators for many years. If used alongside Online Marketing, they can provide the advertiser with an extensive amount of exposure.Offline Market covers many subcategories within the advertising world, from radio exposure to television.Word of Mouth Marketing Word of Mouth Marketing is one of the most important types of advertising there is. This is generated from humans that have either bought/used the product/service or from humans that have created the product/service.This form of advertising and marketing is what could be seen as the biggest on the planet. The reasonings for this are simple, if you offer an outstanding product/service to a consumer, not only will they tell others about the product/service, but they are likely to return and generate repeat business.

Job Profile For Advertising Jobs

Advertising is one sector with upfront creativity and spontaneity, it fluctuates, changes, varies from time and to time, and is counted as the “selling cost” of a commodity.Well that’s in economics, but as the jobs include advertising sales reps, copywriters, advertising sales director, entry level jobs, advertising manager, executive, supervisor, publishing, account executive, assistant, analyst, content-writing, consultant, operations, and retail executive jobs, advertising job profile adhere to certain requisites.You obviously wouldn’t get an executive post right after you graduate from an advertising school, but you can start at the base level then work your way up to different levels.The workAdvertising work requires a lot of tolerance, and smartness on your part, as you would subject to working spontaneously, and be quick and immediate in briefing and planning. If you are an advertising sales rep then your work would be based on establishing a good clientele, and cracking the deal outright. Remember, the “selling cost”?This is what your client is undertaking, and you have to convince him for more, and better, that’s exactly from where you have to rope in bigger possibilities serving as the intermediary between the customer and client.Technical know-how about sales figures, sales accomplishments, target sectors, and follow-up is crucial. If you look into the job of an advertising sales director, or an advertising director, the focus of that post would be supervisory, and creating and placing ads would be the prime concern.Levels of workWhether you have specialized in sales or in graphics or in publishing or in media, an advertising job requires overall functioning of the position. It means you have to work your way through from making telephone calls, and e-mailing clients, to making plans and sales charts and account figures, drafts and contracts.Mainly, advertising account executives focus on accounts, consultants provide strategies, publishers enthrall upon print media, and sales reps work on marketing and sales process, and a director plans and places, and looks after the overall process.The job can also be conducted on-site, with web portals etc, and there an ad sales rep works to get clients, take up slots and ad spaces on the internet. Not only this, but in this job you have to be ready for additional responsibilities like coordinating staff, making various reports, and checking status of campaign constantly.Opportunities you’ll haveWorking in an advertising agency would be beneficial as you can earn lucrative salaries depending upon your post, size and demography of your agency. Advertising employment is mainly based in media, newspapers, magazines, periodicals, web portals, on-site work, and TV or radio stations.You need to have a Bachelor’s degree in advertising or journalism and minimum experience and for directorial posts, min. 5years of field experience. According to the Bureau of Labor Statistics (BLS) advertising jobs promise an increment, in various sectors, so you can vouch for it.Advertising employment opportunities come to you if you are ready to work upfront always, be available 24×7, and are innovative.