Business entrepreneurs that advertise online know that a well thought-out advertising strategy has been, and is, the groundwork to earn residual income and the foundation stone of many fortunes.Casual advertising is a waste of money and effort. Some business entrepreneurs know how to advertise online so as to get the full worth of their money; others spend more money but get no apparent returns. Increasing the online advertising budget for a home based internet business doesn’t necessarily increase the change to earn residual income. How to advertise, what to advertise and when to advertise; these are the three questions that present themselves to the internet entrepreneur, which, if answered correctly, will bring him undoubted success.There are many ways of implementing successful advertising strategies and the novice in the business finds himself perplexed as to which to adopt. But let him consult anyone who has made a fortune through advertising, and in 99 out of 100 cases he will learn that the medium of success was the advertising method, be it online or offline; using the internet, the printed media or the air waves.In marketing not only the applicable advertising strategy, but also the approach is very important, it has to be done fearlessly. It is a useless technique to go into a crowd and raise a weak scream which is drowned in the general clamor. It will not help either trying to imitate the approach of ancient times market vendors who in crying fish for the first time would not lift their voices for fear any one should hear them. Fear is not a good conductor to earn residual income for any kind of business. There is another sense in which every online advertising entrepreneur should be brave. He should have confidence in promotion, should be quite certain that if he throws his bread upon the waters he must find it, even if it be “after many days”. It is the half-hearted people who fail. You cannot break the bank in a casino by risking half-crowns on “red” or “black”. These timid people are the victims of advertising adventurers, people who start papers specially to meet their case. They are known not to be able to resist the bait of a cheap advertisement, and will give a typical order for “100,000 guaranteed visitors to your site for 99 cents” with vast satisfaction, thinking they have driven a hard bargain. So they have for themselves. Low price advertising campaigns normally mean limited traffic and exposure; and that in its turn implies that an advertiser in search of publicity might as well publish his advertisement up on thin air. A good keyword at 4 dollars a click in a Google campaign is a better speculation than 100,000 guaranteed visitors for 99 cents.An effective advertising strategy has to attract and maintain attention. Anyone of a thousand online ads may serve to catch the eye and fix the attention for an instant, but only the successful advertisementsare the ones read, marvel about and remembered, and when the reader wants any particular item or service he surfs to the place where it is advertised to be on sale and clicks.The time to carry out online advertising is all the time: an advertisement is never idle; it is sending traffic, potential costumers to your online business while you are asleep, or while you are away on a vacation. The best time to launch a successful advertising strategy campaign is when your home based internet business is getting a little dull, when customers are few and hard to please. Than it is time to stir up business and force it to come your way. Business entrepreneurs who no longer advertise online because business is dull are like the man who neglects to mend a leaky roof in dry weather because it doesn’t leak then. He better ought to earn residual income in all kinds of weather.Copyright © F. Prida. All Rights Reserved.